Laurel Bay Health & Rehabilitation Center
32 Laurel Avenue, Keansburg, NJ, 07734
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Order the reportFederal Quality Data
Official records from CMS Care Compare — reported by the facility and audited by the Centers for Medicare & Medicaid Services. We present them unmodified. Refreshed June 2026.
CMS Star Ratings
Facility & Staffing
- Ownership
- For profit - Corporation
- Certified beds
- 123 · avg 85 residents/day
- Total nursing staff turnover
- 29.1% — lower than most New Jersey nursing homesNew Jersey avg: 40.7% · National avg: 46.1% · per CMS Care Compare
- RN turnover
- 0% — lower than most New Jersey nursing homesNew Jersey avg: 38.8% · National avg: 43.3% · per CMS Care Compare
- Administrators who left
- 1 departed — near the New Jersey averageNew Jersey avg: 0.6 · National avg: 0.5 · per CMS Care Compare
Enforcement & Citations
- Fines (past 3 years)
- 1 fine · $15,873 total
Medicare certification
- CMS Certification Number
- 315437
- Certified beds
- 123 beds · avg 85 residents/day
- Ownership type
- For profit - Corporation
- Continuing-care community
- No
CMS Care Compare, processing date June 1, 2026
Ownership & operations
- Legal business name
- Laurel Bay Health And Rehabilitation Center
CMS Care Compare, processing date June 1, 2026
Federal ownership record
Disclosed owners (3 on record)
- Vinutha Raj
Adp of The Snf · since 2025
- Eric Greenberger
Operational/managerial Control · since 2010
- Joel Willinger
5% or Greater Direct Ownership Interest · 100% · since 1998
Source: CMS Provider Enrollment data — SNF Enrollments + All Owners, as of May 2026.
Federal inspection record
Immediate-jeopardy citations (CMS scope/severity J–L) are the most serious category federal inspectors issue — meaning a deficiency placed residents in immediate risk of serious harm. Ask the facility for the corrective-action plan filed with CMS, and consider contacting your state long-term care ombudsman for context.
Recent health-deficiency citations (most recent 8 of 22)
- J0689·Jul 3, 2025Complaint
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
- D0658·Jul 3, 2025Complaint
Resident Assessment and Care Planning Deficiencies
Ensure services provided by the nursing facility meet professional standards of quality.
- E0656·Jul 3, 2025Complaint
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
- D0690·Jan 7, 2025Complaint
Quality of Life and Care Deficiencies
Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections.
- F0919·Jan 7, 2025
Environmental Deficiencies
Make sure that a working call system is available in each resident's bathroom and bathing area.
- D0883·Jan 7, 2025
Infection Control Deficiencies
Develop and implement policies and procedures for flu and pneumonia vaccinations.
- D0880·Jan 7, 2025
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
- F0812·Jan 7, 2025
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Federal penalties
By year
- 20251 fine · $16K
Most recent events
- Jul 3, 2025Fine · $16K
Fire-safety citations
22 Life-Safety-Code citations on file. Most recent: Jan 7, 2025. Fire-safety inspections cover building-level Life Safety Code compliance, separate from the resident-care health survey.
Source: CMS Provider Data Catalog — Health Deficiencies, Fire Safety Deficiencies, and Penalties datasets, snapshot Jun 1, 2026.
Facility background report
The entire federal paper trail on this facility, in one report.
We compile everything the government publishes about Laurel Bay Health & Rehabilitation Centerinto one plain-English report: full inspection history with severity grades, every fine, staffing versus state averages, who really owns the facility, and how the owner's other facilities perform. Every fact cites its federal source.
Order the full background report — $249Where this information comes from
- Certification, capacity, ownership, star ratings, staffing, fines, deficiencies: CMS Care Compare, processing date June 1, 2026.
Data comes unaltered from the federal files. See every source we publish from.