Latta Road Nursing Home East
2102 Latta Road, Rochester, NY, 14612
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Order the reportFederal Quality Data
Official records from CMS Care Compare — reported by the facility and audited by the Centers for Medicare & Medicaid Services. We present them unmodified. Refreshed June 2026.
CMS Star Ratings
Facility & Staffing
- Ownership
- For profit - Individual · Chain: Hurlbut Care
- Certified beds
- 40 · avg 37 residents/day
- Total nursing staff turnover
- 55.8% — higher than most New York nursing homesNew York avg: 40.3% · National avg: 46.1% · per CMS Care Compare
- RN turnover
- 50% — higher than most New York nursing homesNew York avg: 39.9% · National avg: 43.3% · per CMS Care Compare
- Administrators who left
- 0 departed — near the New York averageNew York avg: 0.4 · National avg: 0.5 · per CMS Care Compare
Enforcement & Citations
- Fines (past 3 years)
- 1 fine · $8,979 total
Medicare certification
- CMS Certification Number
- 335618
- Certified beds
- 40 beds · avg 37 residents/day
- Ownership type
- For profit - Individual
- Continuing-care community
- No
CMS Care Compare, processing date June 1, 2026
Ownership & operations
- Legal business name
- Latta Road Nursing Home East, Llc
- Chain affiliation
- Hurlbut Care
CMS Care Compare, processing date June 1, 2026
Federal ownership record
Chain affiliation
Part of the Hurlbut Care chain — 13 facilities. Chain-wide average overall rating 3.8 / 5.
Disclosed owners (95 on record)
- (unnamed Owner)
Adp of The Snf · since 2025
- Hurlbut Health Consulting, Llc
Adp of The Snf · since 2025
- Michelle Sergent
Operational/managerial Control · since 2025
- Mark Curletta
Corporate Officer · 100% · since 2021
- Sonia Dar
Adp of The Snf · since 2020
- (unnamed Owner)
Adp of The Snf · since 2020
+ 89 additional owners on the federal record.
Source: CMS Provider Enrollment data — SNF Enrollments + All Owners + Chain Performance Measures, as of May 2026.
Federal inspection record
Recent health-deficiency citations (most recent 8 of 17)
- D0880·Apr 18, 2025
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
- D0812·Apr 18, 2025
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
- D0700·Apr 18, 2025
Quality of Life and Care Deficiencies
Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail…
- D0695·Apr 18, 2025
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
- D0677·Apr 18, 2025
Quality of Life and Care Deficiencies
Provide care and assistance to perform activities of daily living for any resident who is unable.
- D0582·Apr 18, 2025
Resident Rights Deficiencies
Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered.
- D0729·Jan 17, 2025Complaint
Nursing and Physician Services Deficiencies
Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining.
- G0805·Jan 16, 2025Complaint
Nutrition and Dietary Deficiencies
Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs.
Federal penalties
By year
- 20251 fine · $8,979
Most recent events
- Jan 16, 2025Fine · $8,979
Fire-safety citations
3 Life-Safety-Code citations on file. Most recent: Apr 18, 2025. Fire-safety inspections cover building-level Life Safety Code compliance, separate from the resident-care health survey.
Source: CMS Provider Data Catalog — Health Deficiencies, Fire Safety Deficiencies, and Penalties datasets, snapshot Jun 1, 2026.
Facility background report
The entire federal paper trail on this facility, in one report.
We compile everything the government publishes about Latta Road Nursing Home Eastinto one plain-English report: full inspection history with severity grades, every fine, staffing versus state averages, who really owns the facility, and how the owner's other facilities perform. Every fact cites its federal source.
Order the full background report — $249Where this information comes from
- Certification, capacity, ownership, star ratings, staffing, fines, deficiencies: CMS Care Compare, processing date June 1, 2026.
Data comes unaltered from the federal files. See every source we publish from.