Willow Creek Nursing And Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC, 27534
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Order the reportFederal Quality Data
Official records from CMS Care Compare — reported by the facility and audited by the Centers for Medicare & Medicaid Services. We present them unmodified. Refreshed June 2026.
CMS Star Ratings
Facility & Staffing
- Ownership
- For profit - Limited Liability company · Chain: Principle Long Term Care
- Certified beds
- 200 · avg 153 residents/day
- Total nursing staff turnover
- 60% — higher than most North Carolina nursing homesNorth Carolina avg: 49.6% · National avg: 46.1% · per CMS Care Compare
- RN turnover
- 53.3% — higher than most North Carolina nursing homesNorth Carolina avg: 46.6% · National avg: 43.3% · per CMS Care Compare
- Administrators who left
- 1 departed — near the North Carolina averageNorth Carolina avg: 0.7 · National avg: 0.5 · per CMS Care Compare
Enforcement & Citations
- Fines (past 3 years)
- 3 fines · $15,358 total
Medicare certification
- CMS Certification Number
- 345113
- Certified beds
- 200 beds · avg 153 residents/day
- Ownership type
- For profit - Limited Liability company
- Continuing-care community
- No
CMS Care Compare, processing date June 1, 2026
Ownership & operations
- Legal business name
- Birch Ltc Group, Llc
- Chain affiliation
- Principle Long Term Care
CMS Care Compare, processing date June 1, 2026
Federal ownership record
Chain affiliation
Part of the Principle Long Term Care chain — 44 facilities across 3 states. Chain-wide average overall rating 3.1 / 5.
Parent entity
Principle Long Term Care, Inc.
Disclosed owners (10 on record)
- Principle Long Term Care, Inc.
Adp of The Snf · since 2025
- Wendy m Stroud
Adp of The Snf · since 2025
- Ramesh l Krishnaraj
Managing Control - Governing Body · since 2023
- Gale r Boice
Corporate Officer · since 2018
- Lynn Hood
Operational/managerial Control · since 2017
- Dianne Johnson
Corporate Officer · since 2011
+ 4 additional owners on the federal record.
Source: CMS Provider Enrollment data — SNF Enrollments + All Owners + Chain Performance Measures, as of May 2026.
Federal inspection record
Recent health-deficiency citations (most recent 8 of 19)
- E0812·Mar 19, 2026
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
- B0584·Mar 19, 2026
Resident Rights Deficiencies
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
- G0689·Feb 13, 2026Complaint
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
- G0684·Feb 13, 2026Complaint
Quality of Life and Care Deficiencies
Provide appropriate treatment and care according to orders, resident’s preferences and goals.
- D0580·Jan 24, 2025Complaint
Resident Rights Deficiencies
Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident.
- D0760·Dec 6, 2024Complaint
Pharmacy Service Deficiencies
Ensure that residents are free from significant medication errors.
- D0602·Dec 6, 2024Complaint
Freedom from Abuse, Neglect, and Exploitation Deficiencies
Protect each resident from the wrongful use of the resident's belongings or money.
- D0584·Dec 6, 2024Complaint
Resident Rights Deficiencies
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Federal penalties
By year
- 20262 fines · $8,788
- 20241 fine · $6,570
Most recent events
- Feb 13, 2026Fine · $4,394
- Feb 13, 2026Fine · $4,394
- Dec 6, 2024Fine · $6,570
Largest single fine on record: $6,570.
Fire-safety citations
1 Life-Safety-Code citation on file. Most recent: Mar 19, 2026. Fire-safety inspections cover building-level Life Safety Code compliance, separate from the resident-care health survey.
Source: CMS Provider Data Catalog — Health Deficiencies, Fire Safety Deficiencies, and Penalties datasets, snapshot Jun 1, 2026.
Facility background report
The entire federal paper trail on this facility, in one report.
We compile everything the government publishes about Willow Creek Nursing And Rehabilitation Centerinto one plain-English report: full inspection history with severity grades, every fine, staffing versus state averages, who really owns the facility, and how the owner's other facilities perform. Every fact cites its federal source.
Order the full background report — $249Where this information comes from
- Certification, capacity, ownership, star ratings, staffing, fines, deficiencies: CMS Care Compare, processing date June 1, 2026.
Data comes unaltered from the federal files. See every source we publish from.