Avir At Longview
301 HOLLYBROOK DR., Longview, TX, 75605
Federal Quality Data
Official records from CMS Care Compare — reported by the facility and audited by the Centers for Medicare & Medicaid Services. We present them unmodified. Refreshed March 2026.
CMS Star Ratings
Facility & Staffing
- Ownership
- Government - Hospital district
- Certified beds
- 115 · avg 60 residents/day
- Total nursing staff turnover
- 63.4% — higher than most Texas nursing homesTexas avg: 51.5% · National avg: 46.4% · per CMS Care Compare
- Administrators who left
- 1 departed — near the Texas averageTexas avg: 0.6 · National avg: 0.5 · per CMS Care Compare
Enforcement & Citations
- Fines (past 3 years)
- 2 fines · $262,731 total
State licensing & capacity
- License number
- 312687
- Service type
- Medicare/medicaid
- Licensed capacity
- 115 beds
- Bed type breakdown
- 83 Medicare-only · 32 Medicaid/Medicare
- Current license effective
- September 1, 2025
- Current license expires
- September 1, 2028
- Initial license date
- December 17, 1991
Texas HHSC licensing registry · as of April 16, 2026
Ownership & operations
- Licensee
- Guadalupe County Hospital Board (HOSPITAL DISTRICT/AUTHORITY)
- Operator / manager
- 301 Hollybrook Drive Opco, Llc
- Administrator
- Jessica Weckel
Texas HHSC licensing registry · as of April 16, 2026
Federal ownership record
Disclosed owners (3 on record)
- Greg Sechrist
W-2 Managing Employee · since 2022
- Joshua Leonard
Operational/managerial Control · 100% · since 2022
- Marty w Nelson
Corporate Director · since 2022
Recent change of ownership
December 2022 (3 years ago) · acquired from Linderian Company Ltd
Transaction type: Change of Ownership
Source: CMS Provider Enrollment data — SNF Enrollments + All Owners + Change of Ownership, as of April 2026.
Federal inspection record
Immediate-jeopardy citations (CMS scope/severity J–L) are the most serious category federal inspectors issue — meaning a deficiency placed residents in immediate risk of serious harm. Ask the facility for the corrective-action plan filed with CMS, and consider contacting your state long-term care ombudsman for context.
Recent health-deficiency citations (most recent 8 of 50)
- E0677·Nov 26, 2025Complaint
Quality of Life and Care Deficiencies
Provide care and assistance to perform activities of daily living for any resident who is unable.
- E0584·Nov 26, 2025Complaint
Resident Rights Deficiencies
Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
- B0842·Nov 18, 2025Complaint
Resident Assessment and Care Planning Deficiencies
Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards.
- D0656·Jul 29, 2025Complaint
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
- F0812·May 7, 2025
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
- D0695·May 7, 2025
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
- D0689·May 7, 2025
Quality of Life and Care Deficiencies
Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents.
- D0656·May 7, 2025
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Federal penalties
By year
- 20242 fines · $263K
Most recent events
- Mar 29, 2024Fine · $190K
- Feb 15, 2024Fine · $73K
Largest single fine on record: $190K.
Fire-safety citations
7 Life-Safety-Code citations on file. Most recent: May 7, 2025. Fire-safety inspections cover building-level Life Safety Code compliance, separate from the resident-care health survey.
Source: CMS Provider Data Catalog — Health Deficiencies, Fire Safety Deficiencies, and Penalties datasets, snapshot Mar 1, 2026.
About this community
Avir At Longview is a 115-bed nursing home in Longview, TX, licensed through September 2028 and serving Medicare and Medicaid residents. CMS rates it 1 star overall, with a 1-star health inspection rating. Two CMS fines have totaled $262,731 — more than twelve times the Texas median of $20,699. The facility is operating at roughly 52% of licensed capacity, with about 60 residents on a typical day.
Written from CMS Care Compare and state licensing records · last updated April 19, 2026
What the data says
CMS rates this facility 3 stars on staffing — placing it among about 19% of Texas nursing homes at that tier. Each resident receives roughly 252 minutes of nursing care per day, which exceeds the 241-minute threshold for 4-star staffing in Texas. Staff hours per resident also exceed what the current resident mix would require, meaning the raw staffing numbers have more room than they might appear to.
About 6 in 10 nursing staff left in the past year. Texas nursing homes at the 75th percentile of turnover reach 60% — this facility sits at 63.4%, just above that line. A long-stay resident is likely to cycle through multiple primary caregivers over the course of a year.
One administrator has turned over in the past year. That alone is not unusual, but paired with the facility's other indicators, leadership continuity is a reasonable thing to examine.
Two CMS fines have totaled $262,731. The Texas median across fined facilities is $20,699; this facility's total is more than twelve times that figure. Fines at this scale typically follow deficiency findings that CMS determined posed actual harm or immediate jeopardy to residents.
The facility is operating at roughly 52% of its 115 licensed beds, with about 60 residents on a typical day. Low occupancy paired with the fine and inspection record suggests families have been choosing other options — though the cause cannot be confirmed from this data alone.
Despite a 1-star overall and 1-star health inspection rating, CMS rates quality measures 4 stars for long-stay residents and 3 stars for short-stay residents. The gap between the inspection record and the quality-measure scores is wide enough that both sets of numbers merit direct questions during a visit.
Written from CMS Care Compare and state licensing records · last updated April 19, 2026
Questions to ask when you tour
What the $262,000 in fines covered
Two CMS fines totaling $262,731 are on record — ask what specific deficiencies triggered each fine and what corrective steps followed.
Current administrator's tenure
One administrator left in the past year; ask how long the current administrator has been in place and who oversees day-to-day clinical decisions.
Staff turnover and care continuity
With roughly 6 in 10 nursing staff leaving in the past year, ask how the facility assigns consistent caregivers to long-stay residents.
Why occupancy is at 52%
About 60 of 115 licensed beds are occupied; ask whether the low census reflects a recent closure of a unit, staffing constraints, or another operational factor.
Gap between inspection and quality scores
Health inspections rate 1 star while long-stay quality measures rate 4 stars — ask how the facility explains that difference and which deficiencies drove the inspection rating down.
Role of the hospital district licensee
The licensee is Guadalupe County Hospital Board while day-to-day operations run through a separate management company — ask who holds final authority over staffing and care decisions.
Where this information comes from
- License, capacity, ownership, administrator: Texas HHSC licensing registry, snapshot as of April 16, 2026.
- Star ratings, staffing, fines, deficiencies: CMS Care Compare, processed March 1, 2026.
- Summary, insights, and tour questions: Written from the state licensing and CMS records above, last updated April 19, 2026.
Read our methodology for how this information is collected and verified.