Plainview Healthcare Center
2510 W 24TH ST, Plainview, TX, 79072
Federal Quality Data
Official records from CMS Care Compare — reported by the facility and audited by the Centers for Medicare & Medicaid Services. We present them unmodified. Refreshed March 2026.
CMS Star Ratings
Facility & Staffing
- Ownership
- Government - Hospital district
- Certified beds
- 93 · avg 50 residents/day
- Total nursing staff turnover
- 40.9% — lower than most Texas nursing homesTexas avg: 51.5% · National avg: 46.4% · per CMS Care Compare
- Administrators who left
- 0 departed — near the Texas averageTexas avg: 0.6 · National avg: 0.5 · per CMS Care Compare
Enforcement & Citations
- Fines (past 3 years)
- 1 fine · $19,190 total
State licensing & capacity
- License number
- 148565
- Service type
- Medicare/medicaid
- Licensed capacity
- 93 beds
- Bed type breakdown
- 34 Medicare-only · 59 Medicaid/Medicare
- Current license effective
- December 1, 2023
- Current license expires
- December 1, 2026
- Initial license date
- September 1, 1971
Texas HHSC licensing registry · as of April 16, 2026
Ownership & operations
- Licensee
- Stratford Hospital District (HOSPITAL DISTRICT/AUTHORITY)
- Operator / manager
- Sb Plainview Healthcare Management Llc
- Administrator
- Bryan E E Sullivan
Texas HHSC licensing registry · as of April 16, 2026
Federal ownership record
Disclosed owners (7 on record)
- Sergio a Lara
Adp of The Snf · since 2025
- Bryan Sullivan
Adp of The Snf · since 2025
- Skyblue Healthcare Management Llc
Operational/managerial Control · 100% · since 2019
- David m Ganz
Operational/managerial Control · since 2018
- Cecil w Wright
Corporate Director · since 2014
- Janet m Reinart
Corporate Director · since 2010
+ 1 additional owner on the federal record.
Source: CMS Provider Enrollment data — SNF Enrollments + All Owners, as of April 2026.
Federal inspection record
Immediate-jeopardy citations (CMS scope/severity J–L) are the most serious category federal inspectors issue — meaning a deficiency placed residents in immediate risk of serious harm. Ask the facility for the corrective-action plan filed with CMS, and consider contacting your state long-term care ombudsman for context.
Recent health-deficiency citations (most recent 8 of 30)
- F0837·Jan 7, 2026Complaint
Administration Deficiencies
Establish a governing body that is legally responsible for establishing and implementing policies for managing and operating the facility and appoints a properly licensed administrator responsible for managing the facility.
- F0837·Nov 20, 2025Complaint
Administration Deficiencies
Establish a governing body that is legally responsible for establishing and implementing policies for managing and operating the facility and appoints a properly licensed administrator responsible for managing the facility.
- F0837·Sep 4, 2025Complaint
Administration Deficiencies
Establish a governing body that is legally responsible for establishing and implementing policies for managing and operating the facility and appoints a properly licensed administrator responsible for managing the facility.
- E0880·May 2, 2025
Infection Control Deficiencies
Provide and implement an infection prevention and control program.
- F0812·May 2, 2025
Nutrition and Dietary Deficiencies
Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
- E0761·May 2, 2025
Pharmacy Service Deficiencies
Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs.
- D0695·May 2, 2025
Quality of Life and Care Deficiencies
Provide safe and appropriate respiratory care for a resident when needed.
- D0656·May 2, 2025
Resident Assessment and Care Planning Deficiencies
Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured.
Federal penalties
By year
- 20241 fine · $19K
Most recent events
- Sep 20, 2024Fine · $19K
Fire-safety citations
5 Life-Safety-Code citations on file. Most recent: May 2, 2025. Fire-safety inspections cover building-level Life Safety Code compliance, separate from the resident-care health survey.
Source: CMS Provider Data Catalog — Health Deficiencies, Fire Safety Deficiencies, and Penalties datasets, snapshot Mar 1, 2026.
About this community
Plainview Healthcare Center is a 93-bed nursing home in Plainview, TX, licensed to Stratford Hospital District and managed by SB Plainview Healthcare Management. CMS rates it 2 stars overall, with 2-star ratings on health inspections and staffing. The facility is currently operating at about 53% of licensed capacity — roughly 50 residents in 93 beds. Long-stay quality measures rate 4 stars, the strongest score in the record.
Written from CMS Care Compare and state licensing records · last updated April 19, 2026
What the data says
CMS rates staffing here at 2 stars. Each resident receives about 165 minutes of nursing care per day — 76 minutes less than at a 4-star-staffing facility in Texas. Residents here tend to need more hands-on care than at a typical facility, so those 165 minutes stretch thinner than the raw number suggests.
About 4 in 10 nursing staff left in the past year. That rate falls below Texas's 25th-percentile cutoff — better than roughly three-quarters of nursing homes in the state. Stable caregiving staff is one concrete feature of the day-to-day environment.
The facility recorded one CMS fine totaling $19,190. Texas's median fine across all nursing homes is about $20,699, and roughly 30% of facilities in the state have no fines at all.
The facility is operating at about 53% of its 93 licensed beds — around 50 residents on a typical day. That figure is low relative to peers; other signals in this record, including the staffing and inspection ratings, are present alongside it.
Written from CMS Care Compare and state licensing records · last updated April 19, 2026
Questions to ask when you tour
Reason for low occupancy
The facility is running at about 53% of its 93 licensed beds — ask what is driving that number and whether it affects staffing levels or service availability.
Daily nursing hours per resident
Reported nursing time is about 165 minutes per resident per day; ask how care is prioritized when residents have higher needs and hours are limited.
Management company's role
The facility is owned by Stratford Hospital District but managed by SB Plainview Healthcare Management — ask which entity makes day-to-day staffing and care decisions.
Health inspection findings
CMS rates health inspections at 2 stars — ask to see the most recent inspection report and what corrective steps followed the cited deficiencies.
Resident Council activity
The facility has a Resident Council but no Family Council — ask how family members can raise concerns or stay informed about changes in a resident's care.
Weekend staffing levels
Reported weekend nursing hours run slightly below the already-low weekday figure — ask how many nurses and aides are on the floor on a Saturday or Sunday.
Where this information comes from
- License, capacity, ownership, administrator: Texas HHSC licensing registry, snapshot as of April 16, 2026.
- Star ratings, staffing, fines, deficiencies: CMS Care Compare, processed March 1, 2026.
- Summary, insights, and tour questions: Written from the state licensing and CMS records above, last updated April 19, 2026.
Read our methodology for how this information is collected and verified.